Personality Psychology and Introverts Essay Example for Free

Personality Psychology and Introverts Essay Our lives are shaped as profoundly by personality as by gender or race. And the single most important aspect of personality – the north and south of temperament, as the scientist JD Higley puts it – is where we fall on the introvert-extrovert spectrum. Our place on this continuum influences our choice of friends and mates, and how we make conversation, resolve differences, and show love. It affects the careers we choose and whether or not we succeed at them. It governs how likely we are to exercise (a habit found in extroverts), commit adultery (extroverts), function well without sleep (introverts), learn from our mistakes (introverts), place big bets in the stock market (extroverts), delay gratification (introverts), be a good leader (depends on the type of leadership called for), and ask what if (introverts). Its reflected in our brain pathways, neurotransmitters, and remote corners of our nervous systems. Today introversion and extroversion are two of the most exhaustively researched subjects in personality psychology, arousing the curiosity of hundreds of scientists. These researchers have made exciting discoveries aided by the latest technology, but theyre part of a long and storied tradition. Poets and philosophers have been thinking about introverts and extroverts since the dawn of recorded time. Both personality types appear in the Bible and in the writings of Greek and Roman physicians, and some evolutionary psychologists say that the history of these types reaches back even farther than that: the animal kingdom also boasts introverts and extroverts, from fruit flies to pumpkinseed fish to rhesus monkeys. As with other complementary pairings – masculinity and femininity, East and West, liberal and conservative – humanity would be unrecognizable, and vastly diminished, without both personality styles. Take the partnership of Rosa Parks and Martin Luther King Jr: a formidable orator refusing to give up his seat on a segregated bus wouldnt have had the same effect as a modest woman who would clearly prefer to keep silent but for the exigencies of the situation. And Parks didnt have the stuff to thrill a crowd if she had tried to stand up and announce that she had a dream. But with Kings help, she didnt have to. Yet today we make room for a remarkably narrow range of personality styles. Were told that to be great is to be bold, to be happy is to be sociable. Closet introverts pass undetected on playgrounds and in corporate corridors. Some fool even themselves, until some life event – redundancy, an empty nest, an inheritance that frees them to spend time as they like – jolts them into taking stock of their true natures. We live with a value system that I call the Extrovert Ideal – the omnipresent belief that the ideal self is gregarious, alpha and comfortable in the spotlight. The archetypal extrovert prefers action to contemplation, risk-taking to heed-taking, certainty to doubt. He or she favours quick decisions, even at the risk of being wrong; works well in teams and socialises in groups. We like to think that we value individuality, but all too often we admire one type of individual – the kind who is comfortable putting himself out there. Sure, we allow technologically gifted loners who launch companies in garages to have any personality they please, but they are the exceptions, not the rule, and our tolerance extends mainly to those who get fabulously wealthy or hold the promise of doing so. Introversion – along with its cousins sensitivity, seriousness, and shyness – is now a second-class personality trait, somewhere between a disappointment and a pathology. Introverts living under the Extrovert Ideal are like women in a mans world, discounted because of a trait that goes to the core of who they are. Extroversion is an enormously appealing personality style, but weve turned it into an oppressive standard to which most of us feel we must conform. The Extrovert Ideal has been documented in many studies. Talkative people, for example, are rated as smarter, better-looking, more interesting and more desirable as friends. Velocity of speech counts as well as volume: we rank fast talkers as more competent and likable than slow ones. The same dynamics apply in groups, where research shows that the voluble are considered smarter than the reticent – even though theres zero correlation between the gift of the gab and good ideas. Even the word introvert is stigmatised – one informal study, by psychologist Laurie Helgoe, found that introverts described their own physical appearance in vivid language (green-blue eyes, exotic, high cheekbones), but when asked to describe generic introverts they drew a bland and distasteful picture (ungainly, neutral colours, skin problems). But we make a grave mistake to embrace the Extrovert Ideal so unthinkingly. Some of our greatest ideas, art, and inventions – from the theory of evolution to Van Goghs sunflowers to the personal computer – came from quiet and cerebral people who knew how to tune in to their inner worlds and the treasures to be found there. Without introverts, the world would be devoid of Newtons theory of gravity, Einsteins theory of relativity, WB Yeatss The Second Coming, Chopins nocturnes, Prousts In Search of Lost Time, Peter Pan, Orwells Nineteen Eighty-Four, The Cat in the Hat, Charlie Brown, the films of Steven Spielberg, Google (co-founded by introvert Larry Page) and Harry Potter. As the science journalist Winifred Gallagher writes: The glory of the disposition that stops to consider stimuli rather than rushing to engage with them is its long association with intellectual and artistic achievement. Neither E=mc2 nor Paradise Lost was dashed off by a party animal. Even in less obviously introverted occupations, like finance, politics and activism, some of the greatest leaps forward were made by introverts. Al Gore, Warren Buffett, Eleanor Roosevelt and Gandhi achieved what they did not in spite of but because of their introversion. Yet many of the most important institutions of contemporary life are designed for those who enjoy group projects and high levels of stimulation. As children, our classroom desks are increasingly arranged in pods, the better to foster group learning, and research suggests that the vast majority of teachers believe that the ideal student is an extrovert. As adults, many of us work for organisations that insist we work in teams, in offices without walls, for supervisors who value people skills above all. To advance our careers, were expected to promote ourselves unabashedly. The scientists whose research gets funded often have confident, perhaps overconfident, personalities. The artists whose work adorns the walls of contemporary museums strike impressive poses at gallery openings. The authors whose books get published – once a reclusive breed – are now vetted by publicists to make sure theyre talk-show ready. If youre an introvert, you also know that the bias against quiet can cause deep psychic pain. As a child you might have overheard your parents apologise for your shyness. Or at school you might have been prodded to come out of your shell – that noxious expression that fails to appreciate that some animals naturally carry shelter everywhere they go, and that some humans are just the same. All the comments from childhood still ring in my ears, that I was lazy, stupid, slow, boring, writes a member of an email list called Introvert Retreat. By the time I was old enough to figure out that I was simply introverted, it was a part of my being, the assumption that there is something inherently wrong with me. I wish I could find that little vestige of doubt and remove it. Now that youre an adult, you might still feel a pang of guilt when you decline a dinner invitation in favour of a good book. Or maybe you like to eat alone in restaurants and could do without the pitying looks from fellow diners. Or youre told that youre in your head too much, a phrase thats often deployed against the quiet and cerebral. Of course, theres another word for such people: thinkers. You can be a shy extrovert too There are now almost as many definitions of introvert and extrovert as there are personality psychologists. Still, they tend to agree on several important points: for example, that introverts and extroverts differ in the level of outside stimulation that they need to function well. Introverts feel just right with less stimulation, as when they sip wine with a close friend, solve a crossword puzzle, or read a book. Extroverts enjoy the extra bang that comes from activities like meeting new people, skiing slippery slopes, and cranking up the stereo. Many psychologists would also agree that introverts and extroverts work differently. Extroverts tend to tackle assignments quickly. They make fast (sometimes rash) decisions, and are comfortable multitasking and risk- taking. They enjoy the thrill of the chase for rewards like money and status. Introverts often work more slowly and deliberately. They like to focus on one task at a time and can have mighty powers of concentration. Theyre relatively immune to the lures of wealth and fame. A few things introverts are not: the word introvert is not a synonym for hermit or misanthrope. Introverts can be these things, but most are perfectly friendly. One of the most humane phrases in the English language – Only connect! – was written by the distinctly introverted EM Forster in Howards End, a novel exploring the question of how to achieve human love at its height. Nor are introverts necessarily shy. Shyness is the fear of social disapproval or humiliation, while introversion is a preference for environments that are not overstimulating. Shyness is inherently painful; introversion is not. One reason that people confuse the two concepts is that they sometimes overlap (though psychologists debate to what degree). You can be a shy extrovert, like Barbra Streisand, who has a larger-than-life personality and paralysing stage fright; or a non-shy introvert, like Bill Gates, who by all accounts keeps to himself but is unfazed by the opinions of others. You can also, of course, be both shy and an introvert: TS Eliot was a famously private soul who wrote in The Waste Land that he could show you fear in a handful of dust. Many shy people turn inward, partly as a refuge from the socialising that causes them such anxiety. And many introverts are shy, partly as a result of receiving the message that theres something wrong with their preference for reflection, and partly because their physiologies compel them to withdraw from high-stimulation environments. But for all their differences, shyness and introversion have in common something profound. The mental state of a shy extrovert sitting quietly in a business meeting may be very different from that of a calm introvert – the shy person is afraid to speak up, while the introvert is simply overstimulated – but to the outside world, the two appear to be the same. This can give both types insight into how our reverence for alpha status blinds us to things that are good and smart and wise. For very different reasons, shy and introverted people might choose to spend their days in behind-the-scenes pursuits like inventing, or researching, or holding the hands of the gravely ill – or in leadership positions they execute with quiet competence. These are not alpha roles, but the people who play them are role models all the same.

Multimedia Using Adobe After Effects Computer Science Essay

Multimedia Using Adobe After Effects Computer Science Essay Increase in technology making wider use of multimedia and its applications. For a good presentation multimedia is used to present in very effective and innovative way. Every internet technology makes use of this multimedia. To bring a good output in any broadcasting medias multimedia is used. In general the term multimedia has many definitions; each author denotes it in their own ways. According to J Grimes it is The combination of two or more media(J Grimes,1998). Media can be anything like audio, video, graphics, images, text etc. Multimedia is in the form of global hierarchical system, the software of this applications provides direct communication to their users. Multimedia is used not only in internet but also in intranet like LAN (Local Area Networks). To get the information or to access the remote systems or servers the request or information must pass through multimedia to the networks. Because before sending the data to the network the media files should be compressed with the help of multimedia to avoid the communication delay. At the receiving end some of the constraints like delay, jitter will be used for the effective transmission of audio and video files. This is the reason why communications network technologies are increasing rapidly. To produce an effective animation with good effects multimedia and its applications are widely used. To produce good effects there are many versions and softwares available in the market. Of them Adobe After Effects is the one which produces affective result (CH Wu, 2009). The earlier version of After effects is CoSA which came in January 1993 supports only MAC (Adobe, 2008). From then to till now many versions were evolved with adding extra features to the existing. Some emerged versions supports only MAC systems some are compatible with WINDOWS operating system; some are with command prompt like UNIX and LINUX. There are also versions which also support both the operating systems. The Prior version of CoSA was later in 1994 attained by the Adobe Company (Adobe, 2008). From then, that brand released many versions including Page Maker and Adobe After Effects. The primary use of Adobe After effects is to create motion graphics and visual effects, which allows user to alter, animate and composite media in 2D and 3D space with its various built-in tools and plug-ins. After effects and some NLEs (Non Linear Editing systems) are layer oriented this means each and every object media has its own individual tracks. In contrast this also has track oriented system which means all media objects fall in to same track without overlapping each other. This makes editing easier and can comprise with less efforts. There are different software packages available to support not only small volumes of media objects, but also support large volumes of data. The better suited software for large volume data is Appleshake. Using Shy switch adobe After effects will oppose the clutter selectively by hiding the layers (Adobe, 2008). The main interface consists of several panels of them the three most important are Project Panel, Composition Panel and Timeline Panel. The Project panel acts as interface to import stills, audio and video footage items. The footage items used here are in the time line panel, where timing and layer order can be adjusted. In composition panel the items visible at the current time marker are displayed. This report starts by giving a brief knowledge about the multimedia and its applications, Adobe After effects. Later discusses about the existing features in After effects and future advancements for the same. Finally the summary includes. 2. LITERATURE REVIEW To support each and every common individual need multimedia is used. So, todays globalised world is known as The world of Multimedia(Slawson, 1993). The features of multimedia are used not only for creation of movies or for animation with good effects. This is also used in many organisations for communicating over the networks. As electronic process for teaching technologies is becoming more expensive, an interactive process of learning method was introduced through multimedia (Slawson, 1993). Interactive learning multimedia is treated as process, rather than the technology which always provides potential knowledge for the updated technologies (Slawson, 1993). To create such classes in interactive and effective way Adobe after effects is used. Adobe is used to create, edit and alter the motion graphics for DVD, video, Film etc. The latest versions of Adobe has many more extra features which gives good composting and resulting in a blockbuster results. Though multimedia is expensive t o learn, the significance of it is increasing day by day because of its enormous effects and capability. So many people are showing interest towards learning the same. To become a multimedia professional no prior qualifications are required. There are no age or gender constraints, so anyone can become professional in this at anytime. Innovation of ideas is important here because to edit an existing graphical image or to create new motion picture creativity is important. Composting software packages like Apple shake are used to create a node or workflow process. Each package has its own importance the importance of those and its features will be discussed in detail in the coming sections. Multimedia In todays world the term multimedia is used very often. Till now there is no standard definition of multimedia each author describes it in their own convenient way (B Furht, 1998). The term media refers to a form of human interaction that is amenable to computer capture processing such as audio, video, graphics, text, images etc and the term multi refers to the combination of the media present in a single application( B Furht, 1998). Multimedia Compression and Technologies Standards There are many widely accepted technologies in the world of multimedia, every day many new technologies are emerging in to the market. So, the importance of products changes from day to day life. But all emerged and existing products are based on some standards which are used for compression. Let us now discuss in brief about some of those standards and products like Quick Time player, Video for Windows, Indeo [1] ( Intel Video) (CH Wu, 2009). There are also some new and basic standards like ISO (International Standard Organisation) and MHEG (Multimedia and Hypermedia Information Coding Expert Group) (CH Wu, 2009). Basing on these standards the compression techniques follows. 2.1.1(A) Quick Time Player Quick Time is a basic technology developed by Apple Computers (CH Wu, 2009). The format of this media is compatible with almost all Operating systems like Linux, Windows (NT/95/XP/7) and for all apple computers (CH Wu, 2009). This technology is the most commonly accepted mass storage for multimedia communications. The media format of this supports MPEG (Motion Picture Expert Group) which is an ISO- standard, Indeo (Intel Video). This also supports the photo CD format for Kodaks and MIDI (Musical Instrument Digital Interface) (CH Wu, 2009). The main intention behind developing this technology is such that it can be used by anyone without any charge. So it is a trusted player which can be easily downloaded from the internet with free of cost. 2.1.1 (B) Video for Windows The technology Video for Windows (VFW) was developed by Microsoft especially for Windows environment (95/NT/XP). After this technology Active Movie emerged with in no time this replaced VFW and designed in such a way that it supports the VFW technology (CH Wu, 2009).Then after multimedia world has experienced an excellent technology which not only supports video but also audio files and that file is AVI( Audio Video Interleave). These file formats play back with a small size of 320240 pixels (quarter VGA screen) using the software. If the processor is of Intel versions it plays with the size of 640480 pixels (quarter VGA screen) because Intel computer can able to cope up with good graphics accelerator by using run length encoding method to compress the information(CH Wu, 2009). In addition to it, this also supports player formats like quick time and Indeo by using video compression algorithms. 2.1.1 (C) Indeo (Intel Video) The basic intention behind developing this product is not only to play back audio and video files, but also to store it on a personal Computer (PC). So this was originally developed by the David Samoff research Center for the conversion of NTSC (National Television System Committee) analog signal in to digital video signal (CH Wu, 2009). The software of this may be a choice for compression in Quick time and Video for Windows. The major comparison among the above two technologies and Indeo product is Quick time and VFW will be compressed by the software and hardware will be used for Indeo which achieves higher frame rate with better resolutions. For compression of Indeo through hardware the requirements are a PC size card using DVI (Digital Video Interface) technology which is based on 1750 chipset of Intel (CH Wu, 2009). Indeo uses the Compression technique called Vector Quantization with run length coding in the ratio of 160:1. Video Conferencing is the major application of Indeo wh ich can store minimum of 70 minutes video in a CD-ROM. Based on Video Conferencing application Intel has launched one more product named PCWG (Personal Conferencing Work Group). The compression technique used here is software instead of hardware to cope up with reasonable cost. Intel has developed many products based on different standards. As Indeo is based on Vector Quantization it works much faster than MPEG (Motion Picture Expert Group) and H.261.This is an ITU-T (International Telecommunication Union- Telecommunication) Video Conferencing standard based on DCT (Discrete Cosine Transform) (CH Wu, 2009). 2.1.1 (D) MHEG (Multimedia and Hypermedia Information Coding Expert Group) To control the presentations of multimedia and hypermedia MHEG is a standard prepared by ISO for a set of object classes. To support the multi vendor client or server environment MHEG-5 technique was introduced (CH WU, 2009). Vendors who developed applications in this environment have feasibility that application can be developed once and later information can be interchangeable according to the end user (client/vendor) environment. MHEG has additional multimedia handling capabilities like it is used for representation between different computers and compatible with all typ0e of OS, has 3 different spatial coordinates compared to HTML (Hypertext Markup language). This is good at time synchronisation. ARMIDA service which is a product prototype developed for video conferencing (CH WU, 2009). COMPRESSION STANDARDS There are many widely accepted compression standards like GIF (Graphical Information Format) which is mostly used for internet services and ISO (International standard Organization) standard for high quality of delivery. This report illustrates about the two major ISO compression standards which are accepted worldwide. 2.1.2(A) JPEG (Joint Picture Expert Group) This standard is used for compressing and decompressing the colour or gray scale images which was set by ISO standard. JPEG is used for compressing the still pictures like images, graphics, colour FAX, audio graphical conference, desktop publishing etc. The standards of JPEG follow four coding processes. Base Line System: This is a simple and efficient system which is suitable for many of the applications. To encode the data it uses sequential coding which means data passes in a single through which produces 8 bit resolution for each input (CH WU, 2009). Extended System: The extended system improves the quality of base line system by producing 12 resolution bits. For encoding the data is uses arithmetic coding by progressive build-up. This progresses low frequency blurred image to higher frequency quality image and successive approximation for most significant to least significant bits (CH Wu, 2009). Progressive build-up is suitable for communication sensitive applications. Arithmetic encoding compresses almost 5-10% better when compared with Huffman coding. Hierarchical encoding method: The name itself indicates it is hierarchical, so it build-up the data from low to high. This means it follows the pyramid shape model form low pixels to high pixels. It uses DCT (Discrete Cosine Transform) encoding method for comparison between current and succeeding frame (CH Wu, 2009). This supports both 8 and 12 bit resolutions. Lossless Method: This is widely used in medical applications where exact reconstruction of the image is required. Each pixels digital value can be 2 or 16 bits. It supports sequential encoding and also user has a choice of selecting encoding methods either arithmetic or Huffman coding (CH Wu, 2009). This does not make use of DCT. Fig 1: Block Diagram of JPEG compression scheme [http://www.design-reuse.com/articles/17954/jpeg-application-engine.html] 2.1.2(B) MPEG (Motion Picture Expert Group) The MPEG standard was developed by the ISO/ JTC1/SC29/ WG11 for compressing motion pictures in contrast to JPEG which is used for still images (CH Wu, 2009). MPEG standards specify and concentrate on decoding process with bit syntax format. It leaves a separate space for encoding process. This has two standards MPEG-1 and MPEG-2 in addition to this there is one more standard which is under progress MPEG-4. Let us discuss in brief about the same. MPEG-1: For compressing video on digital storage like CD-ROM MPEG-1 is used (CH Wu, 2009). In storage media the compression is rate about 1 to 1.5 Mbps (Mega bit per second) and in communication networks its range is about 6 to 9 with compression ratio of approximately 130:1. MPEG-2: In addition to the video compression on media it also used for compressing interlaced digital video in cable, satellite TV, HDTV (High Definition TV), High- quality digital storage media and video service through communications with range of [6-9]. The compression ratio of this is 30-100:1 (CH Wu, 2009). MPEG-4: This is a long term project which was started in 1993 with the expected completion year as 1998 (CH Wu, 2009). This sets for all type of applications and has advanced coding method. It has got the following features in addition to the compression potential. Content based scalability and error prone environments have universal access capabilities by providing good robustness. Content based interactivity for multimedia access, manipulation and bit-stream editing (CH Wu, 2009). In addition to this it has coding methods like hybrid natural and synthetic methods with improved random access which is temporary. In MPEG-4 MSDL ( MPEG-4 Syntactic Description Language ) was introduced to describe the flexibility of bit stream structure, configuring, decoding of the program, selecting, describing, editing, and downloading. MSDL include tools, profiles and algorithms. Profile may be a single or combinations of one or more algorithms. Algorithm is a collection of tools for providing one or more functionality. Tools are simple and basic technique (CH Wu, 2009). Syntax of MSDL layer FLEX 0 This is used in switching between pre-defined algorithms like MPEG-1, MPEG-2, JPEG, etc (CH Wu, 2009). FLEX 1 This syntax is for configuring decoders using standard tools like DCT and Huffman coding (CH Wu, 2009). FLEX 2 used for tool updating and downloading (CH Wu, 2009). Fig 2: Block Diagram of MPEG encoder [http://www.altera.com.cn/end-markets/broadcast/delivery/encoder/bro-encoder.html] Multimedia Applications Now-a-days we can find the use of multimedia in not only media, entertainment and arts field but also in almost all places and in all services like hospitals, government organisations. Its also used in the field of education departments like physics, mathematics etc. The following are some of the important applications of multimedia. Commercial Purpose Creativity is most widely useful in these areas because for doing any type of business a good popularity is vital. For launching a product a good advertisement is necessary where in which creativity should be used here to deal with. Education To make the classes interactively for the students multimedia is used by giving SFX and VFX effects. Entertainment Multimedia is basically developed for this field where different types of media are included. Used to create animation movies, multimedia games. Many video games include multimedia techniques which are a good time pass and in addition to it this improves the knowledge of the player. Multimedia games can be available through online to play or it can also be obtained through CDs. In Mathematical and Scientific field Multimedia has extensive range of use in the research field. Because after creation of a particular molecule or a single substance using multimedia that molecule will be studied by enlarging the size or increasing the properties of it. In this way multimedia will also be used in the field of calculations. For creation of any visual or animation graphics the most commonly used effects are special effects popularly known as SFX and visual effects named as VFX. To edit these there are many editing softwares available of them the most popular editing software is Adobe After Effects which commonly known as AE. Adobe After Effects (AE) Adobe After effects is mainly used for workflow process management for colour processing. To achieve a perfect quality of colour blended emotions or graphics to the images AE is used. The currently used software for editing in version of AE is AECS5. Prior to this there are many previous versions which are used for colour blending process. The basic version of Adobe is CoSA and the code name for it is egg in the year of 1993 in January (Adobe, 2008). The features of this are mask with layered compositing, effects, keyframes, transforms (Adobe, 2008). In the same year but in the month of May one more version of it is released but with extended features. Both versions of these CoSA1.0 and 1.1 support MAC operating system (Adobe, 2008). From then to till now there have been many technologies and versions evolved. The report concentrates on AE and its versions. Adobe After Effects CS5 To succeed in todays media culture visual richness and outstanding performance is required which can be obtained through CS5. Its new 64-bit native support helps most of the computers to work more efficiently with complex projects like HD, 2k and 4K. A broad range of innovative features from the new roto brush allows for creating the stream line of workflow. This enables to create ordinary graphics in to extra ordinary graphics which results in blockbuster effects while delivering the work with variety of screens. 2.3.1(A) Features of CS5 64-bit performance support: To craft complex 3D scenes it works flexibly with all types of available RAM and different types of processors (Adobe, 2008). It is easy to work on large frames, camera moves, preview of long deep layered composites, a single layer can be viewed in to different types of output format. The four colour channels of this are red, blue, green, alpha. Fig 3: 64-bit native support [http://www.attotech.com/solutions/Adobe/] Format memory requirements standard definition 720486 pixels x 4 color channels* x 8 bpc =1.33 megabytes/frame10 seconds @ 29.97 fps = 398.6MB (Adobe, 2008) high definition 19201080 pixels x 4 color channels* x 16 bpc =15.82 megabytes/frame10 seconds @ 23.976 fps = 3.7GB (Adobe, 2008). Digital cinema 40962304 pixels x 4 color channels* x 32 bpc =144 megabytes/frame10 seconds @ 24 fps =33.75GB (Adobe, 2008). Visual Innovation: After Effects CS5 includes Mocha for After Effects CS5 v2 with the Mocha Shape plug-in, Color Finesse 3, and Digieffects FreeForm (Adobe, 2008). As these are third party plug-ins included with CS5 the user interface was installed in only English language. Efficient Composition: Performs composite productions very faster with maximum bit depth rate because of the new roto brush tool. There is a new support for colour LUTs (Look Up Table) and other breakthroughs. Production of pipelines was excellent and in complex digital workflow productions good support of XMP metadata is important.CS5 completely uses innovation of technology everywhere (Adobe, 2008). Deliver everywhere: Work with a wider range of media types-now including AVC-Intra and expanded RED camera support-and render the final results in formats from mobile media to feature films at maximum bit depth and resolution, using industry-unique colour management and new custom Colour Look-Up Table (LUT) support to help ensure accurate results across a variety of delivery platforms (Adobe, 2008). The Adobe After effects not only works well in Windows environment but also it is compatible also with MAC and can produce good result. The Roto brush tool is a very powerful tool which separates foreground and background and chooses which environment and position of scale sets to fix the image. If drawing a position of image is unsure then positioning an outline on the picture with roto brush gives good result. The digieffects which is a free from effects which gives 3D modelling effects. 3. RESEARCH In multimedia applications the effects used are like SFX and VFX to edit this Adobe after effects are used. The following are the key point which I found in my research on this topic. Adobe After Effects is an application which is used for 3D Compositing and as well as visual effects. It is one of the most top10 compositing software. Well coming to software, there are more drawbacks on that compare to newer versions. Newer application is more user friendly and more reliable compare to previous versions. It supports all types of major media formats for both import and export. In newer version i.e., After Effects CS5, it only supports 64bit Os. So application can take more memory from Os which support up to 64GB of memory. So that huge amount of data can be accessed through local HDD (Hard Disk Drive) and also from network. The speed of the drive can be experienced by using 1Gbps of LAN. But in this the main issue is multitask cannot be performed. This means at a time only application can be run and processed. Due to this backlog, working on more files at a time is not possible so the process becomes time consuming one. The drawback of this issue can be overcome by installing the application and plugins which we used in more than one application. But it takes 2-3Hrs of time moreover it is a time consuming program. In addition to it one user cant work on multiple projects/files at a time. 4. PROPOSED SOLUTION To overcome the delay process, there is a trick which should be followed to open multiple applications. The trick is as follows. I.e., just add the letter -M after the path at target tab. The image is as follows. Using this script multiple applications can be opened at a time which works faster and also save the time depending on the configuration of the user machine. If the machine is of good configuration a very good quality of speed can be experienced. Fig4:Explanation of Multi Application 4.1 ADVANTAGES AND DISADVANTAGES Adobe After Effects CS5 boost the performance and results in a high quality of production. Its features like roto brush tool used to create and separate foreground and background images without much time. Its third party plug-ins increases robustness and efficiency of the program. Its 64-bit native support makes the process compatible with all type of processors. Use good colour blending and movie rendering techniques which gives good effects with innovation of ideas. This also supports auto key frame modes and provides flexibility to customer or client for choosing his own colour Look Up Tables (LUT). In any product there are not only advantages but also we can find disadvantages. This paragraph discusses all about the disadvantages of CS5. For installing CS5 the OS should support some features like OSx10.5.7 (Adobe, 2008). As this supports 64-bit native support every third party plug-in of it should be upgraded to the same. This is not only time taking process but also costly process. CS5 is not compatible with older versions so every time backward version like CS4 must be installed in addition to the CS5. This makes to work on the current projects without difficulty. Installing on a single PC two or more versions decreases the speed of the processor as older versions works only on 32-bit applications. For AE lights and other 3D layers there is no real interaction of 3D. So the lights and 3D layers should be applied separately in Photoshop this is another important drawback which should be considered. 5. CONCLUSION This report describes briefly about the multimedia and its applications. A very clear and basic explanation about working flow of Adobe After Effects and its current version CS5 which is popularly known as AECS5. This paper also discusses about the problem of opening multi applications at a time and provided the solution for the same. The detailed explanation about the roto brush tool and its importance is provided. This research has clearly explained the merits and demerits of AE (AE CS5). As the technology has good advancements in day to day life the long term project which is still in progress should come out with good advancements. The future advancements of this technology can be upgrading the software with built in lights and 3D effects with good real 3D interaction. CS5 must be compatible with backward versions of CS like CS4 and Cs3. In addition to this there can be many future advancements based on the technology developed. (4300 words excluded references and index) ABBREVIATIONS LAN- Local Area Network AE- Adobe After Effects NLE- Non Linear Editing Systems DVD- Digital Video Disk INDEO- Intel Video MHEG-Multimedia Hypermedia Information Coding Expert Group MIDI- Musical Instrument Digital Interface VFW- Video For Windows AVI- Audio Video Interface DVI- Digital Video Interface MPEG- Motion Picture Expert Group JPEG- Joint Picture Expert Group ITU-T International Telecommunication Union- Telecommunication DCT- Discrete Cosine Transform HTML- Hyper Text Markup Language GIF- Graphical Interchange Format ISO- International Standard Organisation HDTV- High Definition TV MSDL- MPEG-4 Syntactic Description Language SFX- Special Effects VFX- Visual Effects LUT- Look Up Table

Factors Affecting Hospitality Graduates Career Perception

Factors Affecting Hospitality Graduates Career Perception Abstract The purpose of this research is to investigate the key attributes, which affects the hospitality graduates to take up a career in hospitality industry. The research is mainly focused on the students in university studying hospitality and to conduct this research in more effective manner past research is also been studied for detailed understanding. The methodology used to conduct this research will be quantitative method, asking students on campus to fill out the questionnaire, which will answer questions about factors affecting and their perception about taking up career in hospitality industry. In addition to identifying the key reasons, this research will also address the specific issues related to employment in hospitality industries for instances long working hours, no benefits and poor work life balances. The outcome of this research will be more beneficial for the tutors to understand the importance of providing right exposure to students about hospitality culture. It will als o benefit managers and hospitality recruiters to understand their employees and address the current issues related to job satisfaction. Overall this research will contribute to increase customer satisfaction and assist with one of the major challenge which is high employee turnover rate. Introduction Hospitality is one of the fastest growing and popular industries around the world. Customer service is the backbone of hospitality and to customer satisfaction we need manpower. According to (Noone, Kimes, and Mattila, 2007) customer satisfaction is directly linked to customer retention. Unhappy and dissatisfied guest will never return and hence we may end up loosing the business. However it is important to understand the vital aspect in providing great customer service to the guest is staff. Without great staff it is impossible to run the hospitality industry. It is requires more manpower, compare to any other sectors, as customer service is the vital task and it cannot be replaced by machines, therefore lot of employees are required to run the operation (Hayes and Ninemeier, 2009). With its rapid growth, it is in high demand of skilled manpower and which is why many universities have started offering courses in hospitality and tourism. The positive part is many universities and col leges have different level of courses to support the growing industry, at the same time it is also creating a negative impact on the students who are currently enrolled in the courses. The previous research have founded that students usually do not join the industry after completing their courses (Pavesic and Brymer, 1990). There are many reasons behind lack of commitment from students such as long working hours, low salaries, fewer benefits and poor working atmospheres (Roney and Oztin, 2007). This negative impact further can be seen in the customer service offered at the different hospitality organization, which then leads to employee turnovers. Therefore it is very essential that students should enter the organization in right frame of mind. Students believe to have wrong impressions either from their tutors or sometimes due to their personal experience at work. Eventually they may end up leaving the industry forever and hence it is important for the tutors and also managers to i dentify these issues to avoid problems and future benefits for both employees and employers. Literature Review There were several research carried out in past to determine the student perceptions about taking hospitality as career. To conduct this research previous research on these issues was been reviewed to help understand the issue in better way. Working Atmosphere It has been noticed over the period that hospitality industry is changing generations by generations according to (Gursoy, Maier and Chi, 2008) hospitality industry has always seen a vast difference between previous and current generation. One of the issues with students in taking up career in hospitality is the working atmosphere as they prefer to work in the environment which is more challenging, change and goal driven, they also love to have feedbacks (Chen and Choi, 2008). Previously employees had no connection with their managers directly as managers would dictate the jobs to supervisors and then the same would be conveyed to the employees. This cycle of communication hence lead to lack of interaction with the managers and since the employees were not qualified enough, they would perform the task as taught by their line supervisors, without understanding the importance or putting in some efforts to enhance it with their own creativity. But as the time passed and hospitality indu stry started booming around the globe, it changed the entire concept of customer service skill. Earlier it was just basic accommodation and food service but today it is more about the guest experience, customer service and retaining them. This is when lot of institution came up with hospitality courses to learn the skills and gain knowledge about hospitality. After taking up the education in hospitality students who entered the industry with skills and qualification found problems to work with older generation (Gursoy et al., 2008). Hospitality industry is totally dependent on manpower and therefore it is very important to have positive attitude people, who can motivate others. Staff can only be positive if the working atmosphere is pleasant and healthy and really matters to people when choosing their career paths (Sibson, 2011). Therefore (Gursoy et al. 2008, p. 454) states that The hospitality industry will need to develop new standards of human resource management in order to successfully connect with a multi- generational workforce. It is possible that a top-down and bureaucratic management and leadership style may not be effective with younger generations of employees. Social Status According to many students hospitality industry is glamours industry and their misconception about the same leads them to disappointment. This happens when the reality strikes after completing education and entering into the industry for their first job experience. As per (Bashar et al, 2013) some student also felt that choosing career in the hospitality will have great impact on the social status and will have good job opportunities. However in reality after completing studies, they have to start from the base positions like waiter/waitress or housekeeper. This really disappoints them because according to them they do not need qualification or education of so many years for this kind of jobs (Tan, 2016). Past Experiences As mentioned above it is one of the important aspects for the students to have right mindset when they are entering into actual job. Most often tutor educating students have no physical experience in the industry and fail to provide realities of the industry (Brown, 2015). It has also been noticed in past researches that students who take up studies in hospitality is required to have some work experience in form of on job trainings or internships to experience the industry culture. Also some students during their studies take up part time jobs to gain field experience. However these experiences sometimes do not turn out to be positive due to lack of correct exposure and guidance from right people. This leaves students with a negative impression and makes them to change their perception about career in hospitality (Richardson, 2008). Long Working Hours and Low Wages Hospitality industry is totally dependent on the manpower as it involves customer service as a main task and it cannot be replaced by machines. Since it is labor intensive industry it usually requires working for long hours. This is another attribute which affects the students perception about hospitality as a career. Study which was conducted by (Richardson, 2010) is that students believes that working hours in hospitality industry are always more than 8 hours which affects the work life balance and also there was less scope to develop the career. Low wage is also one of the major issues as per students (Lu and Adler, 2008). As per (Wong and Kos, 2009) factors which can drive students in taking up hospitality as a career are flexi working hours, work life balance, rewards for working extra hours and should have freedom to reduce the working hours as per their convenience. Some studies carried out on students of generation Y by (Choi and Kwon, 2013) prove that students expect their w orkplace to be fun loving and relaxed compare to strict environments. Finally to conclude it seems that above reasons are the main reasons for students changing their mind about career in hospitality. This gap should be addressed by tutors if they make students aware about the reality of the hospitality and give them a clear understanding. Also it is essential that tutors providing education about hospitality must have some industry experience at least, to have a realistic approach during teaching. Other strategy would be inviting guest speakers to colleges for addressing doubts of student on working in hospitality related to long working hours, work life balances and working atmosphere. However this is not the complete solutions to the factors stated above to change the students perception about hospitality as a career. Hence further investigation is required to understand the issue and expert advice on the same will be beneficial. Methodology As the research is focused on students, the ideal location for this research will be college campus. Pilot study will be carried out in order to cut down the cost and time, to derive the outcome from limited participants. Participants for this research will be students mostly undergraduates students who are studying hospitality or post graduate students who have taken hospitality as a specialization. To conduct this research approach of quantitative methodology will be applied for collecting data. A set of questionnaires will be designed keeping in mind the research topic. It will consist questions about their perception about career in hospitality, barriers in hospitality industry which can influence them to leave the industry, what are the positive aspects which can make them stay and necessary improvements which can be implemented to the current job structure. In addition to this questionnaires will also include demographic information of the students, age, sex, and gender. Timeline Schedule Objective Week 1 Conducting research to select topics related to the contemporary issues in hospitality and finalizing the topic. Week 2 Researching on the scholarly journal articles related to the topic for drafting literature review. Week 3 Start writing introduction about the topic and literature review to support the research topic with the help of selected scholarly journal articles. Week 4-5 Developing questions related to research topic and analyzing possible approaches to gain maximum response. Week 6 Connecting with field experts for doubts and questions about the research topic for more knowledge and findings. Week 7 Refining and designing research questions and distributing them to students on campus. Week 8 Analyzing the data collected from questionnaire for results and findings. Week 9-10 Working on data collected to draft report with findings achieved from questionnaire. Week 11-12 Assembling all the data together, formatting and finalizing the report. References Bashar A.A.M., Hamam T.A. (2013). Motivation of students to study tourism hospitality programs. International Journal of Asian social science, 3(7), 1637-1647. Brown, E. A., Thomas, N. J., Bosselman, R. H. (2015). Are they leaving or staying: A qualitative analysis of turnover issues for Generation Y hospitality employees with a hospitality education. International Journal of Hospitality Management, 46, 130-137. Chen, P., Choi, Y. (2008). Generational differences in work values: A study of hospitality management. International Journal of Contemporary Hospitality Management, 20(6), 595-615. Choi, Y.G., Kwon, J. (2013). Effects of attitudes vs. experience of workplace fun on employee behaviors. International Journal of Contemporary Hospitality Management, 25, 410-427. Gursoy, D., Maier, T.A., Chi, C.G. (2008). Generational differences: An examination of work values and generational gaps in the hospitality workforce. International Journal of Hospitality Management, 27(3), 448- 458. Hayes, D. K., Ninemeier, J. D. (2009). Human resource management in the hospitality industry. Canada, United States of America: John Wiley Sons, Inc., Hoboken, NewJersey. Lu, T., Adler, H. (2008). Career goals and expectations of hospitality and tourism students in China. Journal of Teaching in Travel Tourism, 9, 63-80. doi: 10.1080/15313220903041972. Noone, B. M., Kimes, S. E., Mattila, A.S. (2007). The effect of meal pace on customer satisfaction. Cornell Hospitality Quarterly, 48, 231-245. Pavesic, D. V., Brymer, R. A. (1990). Job Satisfaction: Whats Happening to the Young Managers? The Cornell H.R.A. Quarterly, 31(1), 90-96. Richardson, S. (2008). Undergraduate tourism and hospitality students attitudes toward a career in the industry: A preliminary investigation. Journal of Teaching in Travel Tourism, 8(1), 23-46. doi: 10.1080/15313220802410112 Richardson, S. (2010). Tourism and hospitality students perceptions of a career in the industry: A comparison of domestic (Australian) students and international students studying in Australia. Journal of Hospitality and Tourism Management, 17(1), 1-11. Roney , S. A., Oztin, P. (2007). Career perceptions of undergraduate tourism students: a case study in Turkey. Journal of Hospitality, Leisure, Sport Tourism Education, 6(1), 4-17. Sibson, R. (2011). Career choice perceptions of undergraduate event, sport and recreation management students: An Australian case study. Journal of Hospitality, Leisure, Sports and Tourism Education (Pre-2012), 10(2), 50. Tan, Z. M. A., Baharun, N., Wazir, N. M., Ngelambong, A. A., Ali, N. M., Ghazali, N., Tarmazi, S. A. A. (2016). Graduates Perception on the Factors Affecting Commitment to Pursue Career in the Hospitality Industry. Procedia-Social and Behavioral Sciences, 224, 416-420. Wong, S. C., Ko, A. (2009). Exploratory study of understanding hotel employees perception on work-life balance issues. International Journal of Hospitality Management, 28, 195- 203. doi: 10.1016/j.ijhm.2008.07.001

A Government Conspiracy Essay -- Masonic Brotherhood Conspiracy

A Government Conspiracy To most a fairy tale, to some an interesting topic of discussion, however, to a small population, 5 % to be exact, Government conspiracy does exist. How, you might ask, do I intend to prove that indeed government conspiracy is real? I do not intend to prove it. In fact I only intend to inform you of its ever growing ploy of world domination, capitalism and control and open your mind to the idea that government conspiracy is out there. Throughout history as it is known to repeat itself, I will show facts that support this â€Å"theory† and dismiss the legendary lies we have been taught to believe through a system known as memetics. Looking back into the past, our four fathers first started the conspiracy of a new one world order through a secret society known as the Masonic Brotherhood. Before the Masons there was the Illuminati who introduced their ideas into the Masonic brotherhood before being disbanded in the 1780’s. However, the illuminati did not disband but simply went underground. There are several important members of the government involved in the New World Order according to Masonic records. Not only are government personnel involved but important figures in the media with high influence as well. From George Washington, Rockefeller Industries, and even the Federal Reserve. In American History, the story is written of a German U-boat sinking an American passenger ship named The Lusitania. The story tells of a warning issued and published in American papers on May 1, 1915 stating, "Travelers intending to embark on the Atlantic voyage are reminded that a state of war exists between Germany and her allies and Great Britain and her allies; that the zone of war includes the waters adjacent to th... ...reat publications whose directors have attended our meetings and respected their promises of discretion for almost forty years." "It would have been impossible for us to develop our plan for the world if we had been subjected to the lights of publicity during those years. But, the world is now more sophisticated and prepared to march towards a world government. The supranational sovereignty of an intellectual elite and world bankers is surely preferable to the national auto-determination practiced in past centuries." ( David Rockefeller Bilderbrger Meeting, Baden, Germany 1991) Works Cited ( David Rockefeller Bilderbrger Meeting, Baden, Germany 1991) (Dr Matthew Robinson 9/11: THREATS ABOUT AIRPLANES AS WEAPONS PRIOR TO 9/11 p1 WEB) ( Bailey and Ryan, pp. 50-51. WEB) ( T. Stokes â€Å"Who Really Sunk The Lusitania† Scribd.com pg1 WEB)

Jurassic Park :: Essays Papers

Jurassic Park A very wealthy man has created a technique to clone dinosaurs. He is able to do so with the left behind DNA that his genius team of scientists and experts can extract. He is able to grow the dinosaurs in labs and lock them up on an island behind electric fences. He has created a sort of theme park on the island, which is located off the west coast of Costa Rica. The island is called Isle Nublar. He plans to have the entire planet come and visit his amazing prehistoric marvels. He asks a group of scientists from several different fields to come and view the park, but something goes terribly wrong when a worker on the island decides to be a traitor and shuts down the power. The main characters in the book are: John Hammond who is a billionaire developer who has used his resources to create the dinosaur filled island known as Jurassic Park. He is an old grandfather, and he dies in the book by a dinosaur known as a Procompsognathus. Dr. Alan Grant who is a famous paleontologist who agrees to visit Jurassic Park only to find out it is the home of several Dinosaurs. Unlike the movie Dr. Grant loves kids in the book. He also had a beard. Dr. Ellie Sattler is a Paleobotinist, who is also among the first people to tour Jurassic Park. There is also Tim, who is the 11-year-old grandson of John Hammond. He is kind of geeky, into computers and loves Dinosaurs. His 7-year-old sister is Alexis. She has a tomboy attitude and loves baseball. Ian Malcom is the Mathematician that uses "Chaos Theory" to predict disastrous results. He only wears black and gray. He is presumably dead in Jurassic Park the book, but somehow he shows up in the sequel, The Lost World. Finally there is Dennis Nedry. He was the computer genius who's greed and ambition bring chaos to Jurassic Park. There are many other characters that played a big part in the book, but I thought they were the best and the plot revolved around them. The characters show the greatest difference in the movie and the book. There were many opposites in the characters and even the roles and personalities of Tim and Lex were reversed. The book starts off when some of the dinosaurs have escaped form the island.

Assimilation the Risk of Losing Culture and Identity Essay

Blacks should not assimilate with the popular dominant culture but instead maintain their own sense of cultural heritage. The black person who makes the choice to integrate into the dominating culture really must be honest with his or her self and admit that all their pronouncements of concern for the welfare of the black community take a backseat to their personal desire to assimilate. These black people are more of a role model to other black people on how to assimilate or integrate into the colorless and racially generic whole of American culture that just so happens to be controlled and dominated from the white community. Although it may sound wonderful to hear someone say that they don’t notice people’s skin color, reality says that people notice color all the time. The pressure placed on blacks by the dominant culture forces them to move toward assimilation hooks urges. ell hooks states that â€Å"One of the most tragic manifestations of the pressure black people feel to assimilate is expressed in the internalization of racist perspectives† (227). Young blacks need to realize that conforming to the dominant culture is not necessary to exist within it. hooks says that â€Å"It is crucial that those among us who resist and rebel, who survive and succeed, speak openly and honestly about our lives and the nature of our personal struggles† (221). In order to resist assimilation black people as a hold need to be more open and honest about the struggles that take place striving for education and success, those who have blazed the trail need to reach back and help those striving to get there. An excellent job is done by hooks in getting the point across about assimilations effects, and also gives those who have chosen to assimilate something to think about, what cost is one willing to pay, is one willing to break family ties and friendship because of the pressure from the dominant culture to assimilate. The pressures of trying to maintain family and community ties and succeeding in life are difficult, these issues gives us some groundwork to fix some of the problems. While it is difficult to achieve education and success while keeping community ties it is possible, hooks says that â€Å"The most powerful resource anyone can have to study and teach in university settings is full understanding and appreciation of the richness, beauty, and primacy of our familial and community backgrounds† (228). ooks has some very valid points, everyone has to look at them and put them into perspective on how it can fit into their lives. There is not one right answer or solution to this problem, everyone has to search within to find a solution, but those whom have traveled on this road less taken have an obligation to teach those who follow. It is imperative to let the youth know that their struggles for identity and success or not in vein and show them that they are appreciated within the comm unity. Without the bounding and nourishment needed to continue the ties, youth will continue to choose to assimilate and take the easy road with less pressure and headaches to deal with. Blacks could better serve the community by assimilating to the dominant culture forces, the melting-pot theory. This view is advantageous to both a government and its people. It is believed that the nation has reached its present state of development because it has been able to forge one national identity. Separating citizens by ethnicity or race and providing special privileges to Blacks can be harmful, where assimilation tends to put everyone on an even playing field. By keeping ties to community and family Blacks draw attention to differences and the dominant culture fosters resentment towards their culture. Blacks in society that make a full effort to be incorporated into the mainstream naturally reciprocate the benefits and approval from mainstream America. Blacks become successful by shedding their cultural heritage and adopting the ways of the popular dominant culture. Typically Blacks absorbed by the ways of the host society, while loosening to varying degrees their connection to their native culture become highly successful. Through this process Blacks are accepted into society and become a part of the dominant culture and national unity is retained. Works Cited: Assimilation: Does it hurt Black people? (2007) Retrieved on 2/10/2008, from www. topix. com/forum/afam/TPIKF7CB1VN57ONEJ Bell Hooks (2000), Where We Stand: Class Matters, By Routledge

Factors Influencing Media and Media Reports in Nigeria

By Chidera onyemenam As comprehensive as this topic might seem, factors influencing media as it concerns structure, number of outlets and contents can be broadly classified into two. a) EXTERNAL FACTORS                                              b) INTERNAL FACTORS EXTERNAL FACTORS: this covers the influence on the media as a result of the environment within which the mass media communication system operates.They include:                                              i)cultural influence                                              ii) influence of the Economy                                              iii) political influence                                                iv)Religious influence                                              v)   Legal influence                                              vi) Technological influence                                              vii)Influence of Security INTERNAL FACTORS: theses are influences on the media that take place inside the media organisation. It is not readily obvious to the entire populace.Some of these influences are even denied by the media workforce. Some of these factors include:                                                 i)Media bias                                                 ii) Ownership control                                                 iii)Wealth iv)   Threats Both classified factors are instrumental to the state of the media in Nigeria. In this regard, the state of media in Nigeria differs from that in south Africa, since the conditions in which they both operate, differ. This chapter seeks to identify and explain these different conditions and factors and how they directly affect our country Nigeria.EXTERNAL FACTORS                                                    CULTURAL INFLUENCE Culture as defined by Clyde Wuckhohn (1905-1960) an influential American anthropologist is the total way of life commonly followed by the members of a society. He also describes it as a social legacy that an individual acquires from his group. According to Clyde as stated by Ifedayo Daramola in his book ‘Media and Society' (2005), culture includes values, beliefs, customs, religion, technology, and the roles people play in them.In the same vein, Sir Edward B Tylor defines culture as,                                              that complex whole which includes knowledge, arts morals,                                                law,custom and any other capabilities and habits acquired                                                  by man as a member of a society. (1871) Sharing the same views with him, Chinoy (1967) defines culture as                                                † everything in the environment which is not in the form                                                  originally given it by nature. Therefore culture includes all the acquired traits which the members of a society have in common, but one of the inborn ones. In other words, cultural traits are traits that are generally accepted and embibed. Consequent upon these definitions, we can conclude that culture includes language, the philosophy, the religion, values, ideologies,moral codes, rituals, political beliefs and even style of greeting found among a people. This subsequently influences the thought pattern and idea of what is and what is not morally acceptable.For instance, the African culture strongly abhors expository attir es, whereas it means little or nothing to an American. The media exists for the society and so their first point of duty and allegiance is to their major audience. However, the bulk of the Nigerian audience is complex, stratified, differentiated and inter-related in so many ways. Considering this factor, the Nigerian media seeks to maintain a balance between their media report and the diverse cultures present.Making sure to rightly represent and not offend any culture in favour of another. In this regard, the media seeks to promote, all existing cultures since its products will ultimately be handed down to these diverse audience for consumption. With the difference in philosophies and ideologies,the mass media is careful to tailor their news and advert with all sensitivity to the philosophies of their target audience. With respect to culture also, the mass media has coined ways to disseminate information to all and sundry.In this light, the NTA news sub-stations in different States, broadcast news in the various languages common there. For example NTA Benue State broadcasts news in TiV and Idoma (the two most common tribes in Benue State). In conjunction with this localisation of news, local newspapers in different States exist to address the particular ideas and needs of that immediate society. These steps are taken to sustain audience patronage and increase coverage of a media outfit in a given region or society.The cultural influence on media has made it possible to reach all facets of society including the masses and minority. Television programmes like African Pot are solely dedicated to the promotion of diverse cultures. The media, thus stands to uphold promote and devote its time and space to adjust and fit into the boundaries of the peoples slated moral standards, values and belief. Anything contrary to this phenomenon will cause an uproar from all cultural groups and institutions within the country. LEGAL AND LEGISLATIVE INFLUENCE